Channel | Engagement

Ameriquest to Present NFL Opening Kickoff

|  by Chief Marketer Staff

Ameriquest Mortgage Co. has agreed to be the presenting sponsor of the National Football League's NFL Opening Kickoff celebration this month. The event, being held Sept. 9 in Foxboro, MA and Jacksonville, FL, is the first official sponsorship for ...

Mail Stream: A Report on Incoming Direct Mail

|  by Chief Marketer Staff

Frontgate Holds Estate Sale Thrifty shoppers know the advantages of shopping estate sales for finding high-quality products at marked-down prices. Mail-order shoppers searching for bargains on upscale merchandise need look no further than Frontgate ...

On Tour with This Old House

|  by Chief Marketer Staff

Television home improvement series, This Old House, is holding its first national tour beginning in Detroit this month. The tour is presented by The Home Depot. On Sept. 30, the tour kicks off with a daylong celebration of the series' 25th anniversary ...

Meyer Becomes Official Snowplow

|  by Chief Marketer Staff

Meyer Products, a snow and ice control manufacturer, has formed marketing partnerships with five NFL teams for the 2004 season. As part of its partnership, Meyer Snowplows will be the Official Snowplow of the Cleveland Browns, Buffalo Bills, Baltimore ...

Movie Matchmakers

|  by Chief Marketer Staff

This fall, Loews Cineplex is bringing the singles dating experience to its movie theaters in select cities across the country in hopes of livening up

Citigroup gives away cash

|  by Chief Marketer Staff

Citigroup touts its Women & Company membership program with a guerilla marketing cash giveaway in three markets this fall. Street teams in Chicago, Los

What’s on your lapel?

|  by Chief Marketer Staff

It's hard to believe that less than a decade ago promotional product distributors had virtually no access to brand-name golf apparel. Labels known only

Bodies in Motion

|  by Chief Marketer Staff

CONTINUING A FIVE-YEAR EFFORT to get kids active, VERB, the federally funded multimedia youth campaign, is hitting the road to engage tweens physically

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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