The Travel Channel and Time Warner Cable are joining together for a new educational and promotional campaign designed to inform Spanish-speaking students about what's cool in their local communities. Running throughout October, the campaign My Hometown ...
Starz and DirecTV are offering a free movie weekend to all DirecTV customers this month hosted by actor Billy Boyd from The Lord of the Rings trilogy. DirecTV customers who sign up for Starz during the free preview weekend Sept. 17-19 will receive a $15 ...
Hershey Foods launches Hershey's Fortified Syrup with a recipe contest for kids. A spoonful of syrup helps the vitamins go down The Make It Fun contest runs online through December. The new chocolate syrup (with calcium, vitamin E, zinc and more) hits ...
Southland McDonald's restaurants and the American Youth Soccer Organization (AYSO) have entered into a long-term partnership to encourage children to live balanced and active lives. The partnership was announced during the kick-off ceremonies Sept. 4 at ...
LG Mobile Phones will be the featured sponsor of Olympus Fashion Week to be held this month in Manhattan. To kick off the week's events—Sept. 18-15—LG is sponsoring a contest for designers from the Katherine Gibbs design school in New York City. ...
Hewlett-Packard is on the road touting its new digital entertainment initiative featuring the Apple iPod +HP music player. Three tricked-out Cadillac Escalades will participate in more than 500 You Rock HP Tour events throughout North America until Dec. ...
EBay has opened a college bookstore and is taking the news to students on campus as well as at concerts, movies and the mall. The College Superstore at www.ebay.com/college offers 45% off the list price of textbooks. Thirty campus screenings of Will ...
Visa USA targets young inventors with an online contest dangling seed money to produce their inventions. The essay contest, dubbed Ideas Happen, fields entries from 18- to 29-year-olds who describe their big idea (in 250 words or less). A panel of ...
Snack maker Wise Foods has partnered with comedian Bernie Mac for a back-to-school sweepstakes launching Mac 'N Cheese Flavored Cheez Doodles. The "Hey America!" sweeps will award a trip for four to watch a taping of The Bernie Mac Show and meet the ...
To promote the national launch next week of its daytime series, Ambush Makeover, Twentieth Television has refashioned an RV into a VIP-style beauty salon. The 33-foot rig is complete with three makeover stations, a lounge area fitted with ...
