Channel | Engagement

Students are settling back into their dorms, and marketers are following them back to their campuses. According to research by Chicago-based IEG, Inc.,

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

Hollywood is seeking innovative ways to touch consumers as studio marketing budgets continue to be stretched thin. Instead of just plunking down millions

NEW YORK—TENNIS Magazine held its third-annual Grand Slam event Friday, an unofficial party to kick off the U.S. Open, and turned Grand Central Terminal's Vanderbilt Hall into an all-day tennis festival and sampling station. Sponsors include ...

Recently, the venerable general merchandise cataloger Lillian Vernon unveiled two prominent changes in its flagship book, with a redesigned logo and altered dimensions. In a recent 12" x 9" jumbo package, the Admiral Nimitz Foundation asks for support of the National Museum of the Pacific War to honor the heroism and sacrifice of the many…

FLUSHING MEADOWS, NY—Tennis star and Nike pitch-person Serena Williams showed off the new tennis attire she designed for Nike at a pair of events that led up to the U.S. Open. Williams' new line of on-the-court wear was unveiled at Niketown on Friday, ...

Gold medal winners Michael Phelps and two teammates begin a month-long tour today sponsored by Disney. Phelps will be joined by Lenny Krayzelburg and Ian Crocker at Walt Disney World Resort in Florida where the tour begins. The three will meet and swim ...

This fall, Wrangler is giving consumers the chance to win a trip around the track in a Nextel Cup racecar with Dale Earnhardt, Jr. Gearing up for the promo, consumers can visit Wrangler.com from now through Sept. 27 to take a virtual test drive online ...

NEW HAVEN, CT—Michelob ULTRA capitalized this week on its sponsorship ties by cross promoting two events held within one hour of each other in Connecticut. Anne Worcester When the Professional Golf Association decided to move its Buick Championship ...

SBC is educating tennis fans about its all-for-one services this week with a mobile display unit at the Pilot Pen Tennis tournament held at Yale University. SBC's 53-foot trailer allows consumers to try out segments of its bundled services, including ...