Engagement
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Engagement
General Mills Firms up its Greek Yogurt Line
General Mills scored its first Greek success this past year with Greek 100, switching production methods, packaging and new marketing too.
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Engagement
Event Marketing is Celebrity Cruises New Model
Celebrity Cruises is using event marketing in 10 major U.S. markets to reach—and sell to—consumers face-to-face. Much of the work is new to the cruise line.
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Acquisition
8 Big Sweepstakes Mistakes
For the agencies behind the scenes running sweepstakes life can be complicated. Here are eight sweepstakes mistakes to avoid.
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Acquisition
B2B Marketing Becomes More Content Driven
Modern-day B2B marketing is more inbound than before, and it depends more on content and less on marketing collateral.
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Digital
Don’t Abandon Outbound Marketing Just Yet
Before you give up on TV, email and direct mail to create the next viral cat video, consider using a combination of inbound and outbound tactics.
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Direct Marketing | Print
Chief Marketer Listline July 19
Lists featured this week include Dover Saddlery and Camp Business Magazine.
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Direct Marketing | Print
Enabling Online-Offline Integration With Technology
Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.
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Data & Analytics
Attention, Shoppers: Store Is Tracking Your Cell
Retailers are gathering data about in-store shoppers’ behavior and moods, using video surveillance and signals from their cellphones and apps.
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Acquisition
How Marketing Can Deliver Qualified Leads
The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.
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Direct Marketing | Print
Chief Marketer Listline July 12
Lists featured this week include Humane Society International – Canada and Asia Cloud Forum.