Channel | Engagement

In the “Age of the Customer,” the key question for branding has become: Does your brand have the attributes—the soul—to attract the right audience?

Toyota has signed a record sponsorship deal with the International Olympic Committee that starts in 2017 and runs through 2024.

Google is promoting the production of YouTube videos with its own series of behind-the-scenes videos showing how brands like Clean & Clear made its videos.

McDonald's has some tough challenges: stiff competition, customers fleeing, falling sales and hard work to improve taste and image. The new CEO charts a path.

Transforming a target consumer into a brand advocate is a top goal for brands. Driving social behaviors can take consumers from awareness to advocates.

Ready to integrate UGC into your marketing operations? Your most pressing priority will be to ensure your program produces as much value as possible.

How quick a salesperson follows up on a lead can make all the difference.

Snapchat Stories might be a new vehicle for marketers to get communications in front of multiple millions of totally engaged viewers. Here's a primer.

In an attempt to engage these multitasking viewers, experienced marketers are experimenting with new ways to help people discover, consume, and share second-screen content.

The Johnny Walker smart bottle is going to change the way Diageo markets the alcohol. The technology allows smartphone users to swipe to get messages.