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Sprout Social: Facebook Remains Most Popular Platform, Consumers Expect Service
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
A recent Sprout Social report about consumer and marketing trends on social media offers insights for marketers.
Following are a collection of companies that have recently partnered with esports and gaming organizations.
Brands are carving out a new, loftier position built for superfans: chief brand ambassador.
Five types of Instagram posts businesses can use to boost engagement.
How a new development strategy enhanced Taco Bell’s relevancy in the marketplace.
The following brands are walking the walk by partnering with organizations making a difference through wellness- and inclusivity-focused initiatives.
It’s Pride month—and the marketing activations have begun to roll in. But not all brands are hitting the mark.
The key strategies HBO employed to create an escape room-inspired, at-home experience that more than delivered on the wow factor.
Following are lessons learned from the HFPA controversy and insights on how brands can course-correct amid crises.
AB InBev's new approach to content creation, emphasis on first-party data and four pillars of its global marketing strategy.