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The Most Unique Sponsorship Activations Around the Super Bowl
Here's a look at how several branding, including Pizza Hut, Sleep Number and Mercedes-Benz activated during Super Bowl weekend.
Here's a look at how several branding, including Pizza Hut, Sleep Number and Mercedes-Benz activated during Super Bowl weekend.
Valentine’s Day is just around the bend and Mars is ready to celebrate with a pop-up shop sweetened with its gums, mints and candies.
Shackleton Whisky and Shazam turn gift boxes into augmented reality experiences to bring the brand's story to life.
SunTrust is using new Snapchat tech, digital plays and plenty of interactive experiences to engage Super Bowl fans.
AI-driven technology is developing exponentially, enabling brands to get consumer feedback on a massive scale, without having to invest a great deal of time and money.
Here are some proactive steps marketers can take to satisfy consumer demand in this new era of efficiency, simplicity and convenience.
Mixed reality is taking a leading role in modern B2C and B2B marketing efforts. Take a lesson in key takeaways from unique mixed reality implementations.
Diet Coke has unleashed the latest iteration of its new global brand platform to promote two new flavors.
Customers shopping the makeup aisles are finding marketing imagery showing real women—beautiful freckles, moles and all.
Lowe's NFL sponsorship takes direct aim at Home Depot's core do-it-yourselfer.