Channel | Engage & Convert

Virtual Reality technology is big for some retailers, like North Face, who's customers can use the technology to view daring experiences like base jumping.

Beringer and its agency, Twin Oaks, have come up with an innovative technology for consumers to sample wine: a flavored taste strip dispenser.

Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Is a company's longevity something that should be emphasized in branding?

Yes, we all want to hear from the world's top marketers. These 10 give us their tips on a variety of marketing topics to help us do our jobs better.

Millennials vastly prefer the convenience of e-shopping to visiting a store. To shift that convention, retailers need to reconsider their in-store offers.

A campaign from MilkPEP is pushing chocolate milk as a sports recovery drink with help from Apolo Ohno and other elite athletes.

Creating, producing and publishing visual assets like social media posts and websites is attracting budget money and challenges.

A new mobile fitness tracking site turns on Coca-Cola's 2013 commitment to support physical fitness programs.