A Stolen Car + Allstate = A Great Branding Story
A great branding story is all you need to generate high levels of brand engagement. Tapping into a breaking news stories only amplified the effects even more.
A great branding story is all you need to generate high levels of brand engagement. Tapping into a breaking news stories only amplified the effects even more.
Join us this Wednesday, June 10 at 2 p.m. ET for a free webinar, where Mandy Hummel, account director, Silverpop will share a framework for evaluating multiple aspects of your digital marketing program.
Coca-Cola's new One Brand strategy has marketers talking. This author analyzes the strategy explaining why this is an important move for Coca-Cola.
It's confirmed! Social media marketing is used by the majority of marketers to get attendees to events. This report from eMarketer gives us all the details.
Here's what you need to know about beacons and why you should be using the technology to increase store traffic and sales.
This season of The Bachelorette has offered a number of Clorox Bleachable Moments that the brand is sponsoring through blooper videos.
It's not a simple task marketing to teens. Here's are 5 tips that will get you into teen's marketing sphere.
With an estimated $417 billion in spending power, college students represent one of the most valuable market segments for many brands.
Are you feeling lucky? The “Ridiculously Good Bags of Cash” contest is hiding game pieces worth thousands in Cape Cod Potato Chip bags.
Here are six key roles you'll want to fill to create a winning content marketing team.
Click here to view the 2023 winners!