Airbnb Ads: You’re “Never a Stranger”
Airbnb's new ad campaign, "Never a Stranger" relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.
Airbnb's new ad campaign, "Never a Stranger" relays just that message: That when you stay with an Airbnb host, you will never feel like a stranger.
By now we all know that Coke is bringing back its wildly popular “Share A Coke,” campaign with more names, more packages, more ways for consumers to experience the brand—and, in a bold move, an e-commerce platform. But what you might not know is that last year the campaign drove +15% volume and increased sales.…
Former Kraft CMO Deanie Elsner on using big data, infrastructure and content to hone 1-to-1 marketing at scale.
This article discusses the importance of content marketing, the seven ways content marketing is changing and how best to adapt.
CMO.com spoke with Mark Elkins, vp, digital sales and marketing at Coca-Cola Enterprises about how the company uses digital marketing.
Budweiser is out with the "Bud & Burgers Championship" not only find a winner, but to educate consumers about the great pairing between Bud and a burger.
Weather apps have proven a smart marketing tool for brands that market related products. This report shares stats on consumers use of the apps.
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process
With "The Lego Movie" as a guiding light, dreams of branded movies are back on marketer's story boards. What will we see next!
There are benefits to both small and large sweepstakes prizes. Here, we look at the great debate through case studies and plenty of comments.
Click here to view the 2023 winners!