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"BE CAREFUL WHAT YOU wish for." For business-to-business marketers, this old adage has never been more true.B-to-Bers have abundant sales and marketing

WHEN GEVALIA KAFFE became more famous for its coffeemaker premium than for its gourmet coffee, the company knew it was time for a change.After percolating

Sometimes you can judge a book by its cover, or at least its name. Take Boston-based Fast Company, for example: One can't discuss the business magazine

Two years ago, publisher Ziff-Davis moved its successful Computer Shopper magazine into the next natural phase of its evolution-a Web site. No one has

THE MALIGNED CAN always use a positive spokesperson, and DRTV is no exception. Maybe the much-poked-at art form will find it this month in Eddie Murphy.The

This summer's blockbuster from Warner Bros. Studios and Warner Music Group didn't feature any explosions or gunfire, but it did result in a lot of hits.Cross

YEAH, THEY'RE mean all right. There's Splat the road-kill kat, Lucky the one-footed rabbit, Fi-Do the dalmutation and Boris the mucousaurus (you can imagine

THE U.S. POSTAL SERVICE has teamed with Canada Post Corp. to create a cross-border service for U.S. mailers.Canada Admail will guarantee delivery to urban

CHECKS. CHECKS. CHECKS.I'm looking at $223,367 worth of checks sent to me over the past few weeks. The biggest one is for $80,000. The smallest (piker!)

When it comes to being an Internet-based category killer, many hear the call but few are chosen. One of the latter is eToys (www.etoys.com), which a year