Channel | Direct Marketing | Print

THE USE OF specific name, even if that name is misspelled, is the most influential factor in enticing consumers to open an envelope, according to a study

Lobbyists in Washington, DC This file features the names of 16,904 representatives of major national associations, registered foreign agents, lawyers

OLDSMODIBLE HAS joined forces with Blockbuster Video in a first-time direct response campaign for its Silhouette Premiere minivan.Targeted to families

MANY OF YOU will read this issue either before or while attending the Direct Marketing Association's annual conference in San Francisco. To set the mood,

MERGERS AND ACQUISITIONS are dominating many sectors of the U.S. economy, and the direct marketing industry, in particular. Everywhere you turn, somebody

BETTER, FASTER and cheaper has long been the rallying cry that direct marketers trumpet when asked about the future. But opinions on how this will be

ACXIOM CORP. now owns Direct Media and May & Speh. The U.K.'s Great Universal Stores owns Experian, which owns Metromail. Harte-Hanks, which ditched its

Business-to-Business Internet Marketing Barry Silverstein, president/founder of Lexington, MA agency Directech, has written "Business-to-Business Internet

DURING TWO OF my summer sojourns, I realized that many of our industry's finest had done an exemplary job of branding, at least in our household.While