Remembering Herschell Gordon Lewis
A personal remembrance of copywriting legend Herschell Gordon Lewis, who has passed away at age 87.
A personal remembrance of copywriting legend Herschell Gordon Lewis, who has passed away at age 87.
Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.
Jenn Grace, a gay marketing specialist, offers tips and insights into how to create campaigns that resonate when marketing to the LGBTQ community.
Olympian Michael Phelps is a star for Under Armour, but appears on the cover of Sports Illustrated magazine wearing Nike sweatpants. Is this a screw-up?
Cutting through the clutter & getting prospects’ attention is a challenge in B2B lead gen. “Every channel is so clogged with bad marketing,” says Matt Heinz.
Coca-Cola has unveiled details around its #ThatsGold campaign tied to the upcoming Summer Olympics in Rio.
Lists featured this week include Women's LeaderShip Exchange and TheCuteKid.com.
London bans unrealistic body ads after hundreds of complaints poured in for one weight lose supplement ad.
Lists featured include the Spokesman Review and Social 123.
A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.