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In a bid to attract more women to its brand Johnnie Walker Black Label has unveiled Jane Walker.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

The reports of Amazon’s new Shipping With Amazon (SWA) service shows signals the online titan wants to disrupt B2B ecommerce, as well as B2C.

Are your legacy platforms really serving your needs? Here’s three red flags that signal it might be time to overhaul your marketing solution.

Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.

Several Puerto Rican advertising and media pros have created PRxPR, a non-profit that has so far raised over $1 million for Puerto Rico hurricane relief.

Get caught up: Here’s the 10 most popular B2B and martech stories on ChiefMarketer.com for January 2018.

In a world where "fake news" is a growing concern, the good news is that you can't fake a bad customer experience. Here’s three checkpoints to certify a successful B2B launch.

In this article, Anand Swaminathan and Brian Gregg of McKinsey & Company discuss three capabilities–collaboration, analysis and talent.