Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.
Siloed B2B data is the biggest challenge B2B marketers face when it comes to achieving their go-to-market goals, according to a new study from the Harvard Business Review (HBR).
There's a ton of B2B content online. How can you make your brand stand out? Here's 13 ideas for creating more useful content marketing assets.
Planet Fitness is exercising a revamped website strategy to encourage sign-ups from all those folks who resolved to get in shape for 2018.
Marketing and digital advertising teams are increasingly sharing budgets, tech purchases and responsibilities, according to a new report from Salesforce.
Martech is now a significant part of every marketing organization’s budget. Getting the highest ROI from your spend is crucial.
Consumers and marketers should be concerned about the authenticity of influencer marketing. Here's three trends to consider.
A competition to find the country’s top electricians is helping Ideal Industries build brand and draw new professionals to the trade.
Got bad data? Make keeping your data clean and current one of your new year’s resolutions in 2018.
Consumers' physical relationships and communications are bound to the digital world — and your brand experiences must be too.
