Cole Haan Launches Mobile- and Social-First Video Series with Forbes.com
The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.
The multi-format campaign is aimed at Millennial professionals looking for personal and professional development tips.
Despite the debates in many organizations, gated B2B content is still critical to a successful digital marketing strategy.
There are many forms of mobile ad fraud, ranging from click spam, SDK spoofing and false impressions. The effects can be devastating.
Shutterstock is rolling out its first brand marketing campaign in six years, to help educate prospects about the depth of its stock image library.
A higher priority on marketing is one of the top drivers of budget growth at B2B tech companies, according to a new survey.
Procter & Gamble (P&G) is not surprisingly selective when it comes to new marketing hires. Think you’ve got what they need?
This year it will take creativity and an understanding of what does and does not work for brands to set themselves apart.
Honeywell Aerospace has launched GoDirect Trade, a new B2B ecommerce portal.
It may have been the Hollywood stars who captured the Golden Globe awards last night, but it was Walmart that took the prize in the category of best buzz.
A new campaign featuring Aflac's iconic duck aims to clear up misconceptions about the brand.