KFC Lab Crowdfunds its Craziest and Most Innovative Ideas Yet
From rotating celebrity colonels to live-stream videos of colonel climbing cats, KFC comes out swinging once again from left-field with its marketing magic.
From rotating celebrity colonels to live-stream videos of colonel climbing cats, KFC comes out swinging once again from left-field with its marketing magic.
Text analysis helping transform digital marketing strategies. Here’s five ways it can help your team.
Marketers are turning to influencers with smaller audiences where brands can take a more thoughtful and nuanced approached to connect with those audiences.
At LeadsCon Las Vegas this week, Gordon Brott shared tips for getting your audience talking.
Real-time models are helping the Los Angeles Kings predict churn and improve retention with season ticket holders.
Sneaker brand Sketchers, as brands will do, has taken advantage of Nike’s recent bad luck.
Hilfiger is engaging Upfold's 16 million users to join the fun by overlaying imagery and copy to its Instagram Stories.
With 3.4 billion active users, social media is a vast universe for marketers with the gumption and tenacity to play hard in that space. In this special report, we profile six brands—IMAX, Cars.com, Hickory Farms, John Hancock, Sparkling Ice, Suntrust—and the CMOs who tapped into the digital and social sphere to create visual spectacles, change…
Enjoy your own version of "Groundhog Day" and relive our top 10 most popular B2B marketing stories for February 2019.
In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.