Digital
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Direct Marketing | Print
Q&A: Budreski on LTV, B2B Engagement & Proving Marketing’s Worth
Constant Contact’s Hannah Budreski on the challenges of engaging B2B prospects
who don’t want to answer the phone and building the perfect marketing team. -
Mobile
Mobile CX: How Burger King, Chipotle & More Are Getting It Right
A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences
to make up for one bad one. Here’s four brands getting it right. -
Demand Gen
Avoiding Funnel Failure: 3 Tips for Lead Generation & Conversion
Here are three practical tips for how B2B marketers can drive
leads, conversion rates, and bottom-line growth. -
Profiles & Campaigns
AI Helps KPMG Realign Digital Marketing Focus
A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy. -
Social
B2G: Why Marketers Shouldn’t Forget About Government Workers
Who are government workers, what topics engage their interest in social media
platforms like LinkedIn and how can B2G marketers zero in on them? -
Video Marketing
5 Ideas for Innovative B2B Video Marketing
Video can help B2B brands stand out in social media and improve ABM effectiveness. Here’s five ways to improve your video engagement.
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Digital
Olive Garden Has Loyalists in a Frenzy Over Lifetime Pasta Passes
Fifty passes will be up for grabs on Thursday for $500 each. Don’t delay.
There’s only a 30-minute window to purchase one. -
Facts & Figures
Easy Returns Process Crucial to Ecommerce Success: UPS
The ability to easily make returns plays a huge part in where online shoppers
decide to spend their ecommerce dollars, according to a new report from UPS. -
Engagement
Five Ways To Get Obsessed with Customer Experience
A Forrester report found companies with superior customer experience outperform
laggards. But companies often think their CX is better than customers do. -
Acquisition
Bacardi Doubles Down on Analysis to Understand Impact of Advertising on Sales
Hard work to develop solid measurement tactics combined with people power
has landed Bacardi in the top echelon of Masters of Measurement marketers.