Digital
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Acquisition
Trump’s #Sharpiegate Triggers Hurricane Force Winds on Social
Late night comedians, the media and social media users couldn’t contain their enthusiasm
to mock trump over #Sharpiegate giving the rest of us plenty of entertainment. -
Acquisition
Stanley Thermoses Appeared in Iconic Films: Can You Name Them?
A new promotion from Stanley food and beverage containers challenges consumers
to identify 40 films where its products have appeared over the past four-plus decades. -
Video Marketing
Video on a Budget: What Marketers Can Learn from Indie Filmmakers
Marketers who embrace their inner indie filmmaker can master the art of creating
great video content on a budget. Here’s five tips to get cameras rolling. -
Digital
5 Steps to Successful Digital Transformation
The key to guiding your organization through digital transformation
isn’t about martech solutions—it’s about the cultural shift. -
Acquisition
Land O’Lakes Features Female Farmers who Attract Millions of Viewers
Anna Squibb, senior manager of integrated marketing communications,
dairy foods, Land O’Lakes takes us behind the scenes. -
Facts & Figures
Lead Generation Resources on the Rise: Report
New research has found that the vast majority of marketers—88 percent—are planning to increase the time,
resources and budget allocated to lead generation in the coming months. -
Facts & Figures
GDPR: 3 Tips for Compliance
With legislation similar to GDPR passed in California, Brazil and Japan, giving
customers a voice in how their data is used is a worldwide priority. -
Acquisition
ADT Brand Transformation Brings Evolution and Innovation
CMO Jochen Koedijk is on a mission to create ownership and to constantly evolve and innovate.
He talks about the transformation and how his team is getting the word to consumers. -
Acquisition
IHG Hotels & Resorts Plunks Down its Largest Single Marketing Investment in a Decade
Heather Balsley, svp of global marketing, mainstream brands, at
IHG Hotels & Resorts takes us through the strategy and execution. -
Demand Gen
ABM Helps TimeTrade Improve Marketing ROI
ABM is helping TimeTrade connect with B2B decision makers,
and improve conversion of top tier accounts by 20 percent.