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The 10 Best Promotional Marketing Ideas of 2019
Take a look at our pick of the 10 best promotional campaign ideas of the year.
Take a look at our pick of the 10 best promotional campaign ideas of the year.
The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.
A sound data management strategy is critical as the landscape becomes more complex.
The FTC's recent guidelines for influencers provide a guidebook for content creators--but also the marketers who employ them.
The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.
The NFL and Susan G. Komen capitalize on Fortnite's popularity to reach online gaming audiences.
Three best practices to ensure optimal collaboration between your marketing and technology teams.
Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.