Web analytics provider Omniture announced in January that it will launch the second tool in its eight-year existence: a new hosted bid management service called Search Engine Manager. The new offering, which was made available to selected beta customers in January and will be generally available this month, is designed to interoperate with SiteCatalyst, the…
Microsoft is gunning for Google and Yahoo! Unhappy that its MSN Search is only the third most popular search engine, Microsoft has feverishly been working
Back when the Web was new and finding information on the Internet was still an art, the mantra had it that
If blogging had gone to high school, it would now be looking forward eagerly to the next reunion. It’s been quite a year in the blogosphere.
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool
When Michael Sack wants analogies to describe the search marketing industry, he reaches out to either Wall Street or Las Vegas. “Those are both places where they take money seriously,” says the chief technology officer of search services provider Inceptor.
Worldwide search-engine marketing revenue is expected to increase from $1.4 billion in 2002 to nearly $7 billion by 2007 and is the third-largest money-making
Comparison shopping engines can help you boost sales and acquire customers provided your company's product is a top contender among the search results.
When Brandon Whildin joined DeKalb, IL-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence. Diamond had been importing and selling golf club components — heads, shafts and grips — for about seven years by that time. Business was conducted mostly over the phone and dealt…
Nowhere in all of marketing is there a more misunderstood word than "optimization" (as in search engine optimization). The term originated from the practice of modifying HTML on Web pages to increase "crawlability." But it largely was replaced by "search egnine marketing" as search became more of a marketing and advertising function than a responsibility…
