Best Foot Forward
The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand
The Internet can sell in a lot of categories, but it has one Achilles' heel: It often comes up short in selling highly personalized products that demand
Sandy Sandler admits that she’s a person who takes problems one at a time. “I like to do all the research, get all the ‘i’s dotted and ‘t’s crossed, and then move on,” she says. In that light, it makes sense that Sandler would wait until her company, which manufactures and sells a bow-tying item…
TASTES IN HOME DCOR and entertaining are changing, becoming more eclectic and informal than ever. While Pfaltzgraff founded in 1811 and one of the oldest
ELEVATED KEYWORD PRICES IN the search engine market have led CruiseOne and Cruises Inc. to turn to pay-per-call advertising, where marketers pay for rings
Chella Professional Skin Care began selling its anti-aging solution on the Web in December 2003, about three months after the company itself was founded.
TWO TRENDS ONLINE SHOPPING and local search come together in Oodle.com, which aggregates local classified ad listings across a number of categories and
Kimberly-Clark has a new relationship Web site that's designed to get its Huggies brand name in front of expectant mothers long before they have to make
WINE.COM'S BUSINESS IS built on a product requiring slow growth and constant nurturing. But in recent years its sales have looked less like a tender grape
What's the Web worth to your company? Many marketers that sell through the Internet can rattle off their online sales. But is revenue alone the true measure
Hyundai Motor America will take a closer look at the online research and shopping behavior of car seekers to better tailor its marketing efforts in the offline world.