LookSmart, the online media content and technology company that has been struggling for a place at the search table since losing its contract with MSN in 2003, has launched 161 new vertical search sites for content in 13
Search engine marketing firm iProspect has announced it will offer its pay-per-click customers a way to track offline phone conversions from online ad impressions, filling what studies claim is a large gap in the measurement of the impact of paid search ads.
Sometimes arriving late to the party has its advantages
Adware faces a serious image problem that it wants to handle ASAP. It
MarketingSherpa wants to make it very clear: They don
It
Fathom Online
Is your search advertising program healthy? How do you know? If you outsource, is your agency doing the job well? It would be nice to assume that hiring an expensive specialist guaranteed a clean bill of heath, but malpractice suits are often well-justified.
The former president of e-mail concern Yesmail is launching a Web analytics consultancy, and he plans on building a network of stay-at-home marketing moms to do it.
THE TERM TOSSING YOUR COOKIES HAS NEVER HAD AN exactly positive connotation, but for marketers it's becoming even more of an unsavory concept. Recent
