How would like to get a call on your mobile phone from Catwoman? Okay, you’re not going to be talking with Catwoman personally. But you could see a short video clip of her, attached to a promo for the movie, thanks to advanced mobile technology.
For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office…
All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.
The rise of online marketing has brought trailing after it another corresponding increase
By a three-to-one margin, marketers said optimizing a Web site for to attract search engines is a better bet for solid returns than paid search listings, according to a study by JupiterResearch.
It
Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named
If you pressed them, most bloggers would probably say that they maintain their online Web diaries primarily as a labor of love. Most of the 28.3 million blogs now out there grew out of someone
The Internet passed one of those mini-milestones in January when SuperPages.com, the online directory and search service owned by Verizon, celebrated its tenth year of doing business on the Internet. Like most ten-year-olds, the company used the occasion to hold a party at its Texas headquarters. Unlike most ten-year-olds, it also took the time to…
As marketers know only too well, TiVo, blogs, iTunes, and other innovations have put control of media consumption firmly in the hands of consumers. Our former “marketing targets” now have the wheel and are navigating their own path from awareness to purchase.
