An Arkansas judge on Friday approved the $90 million settlement proposed by Google in a click-fraud class-action lawsuit brought by search marketers claiming the major search engines knowingly charge for clicks that did not come from genuine customers.
With so much recent focus on marketing accountability, click fraud is clearly an important and timely issue. Chief marketing officers want accountability for each marketing dollar spent,
What would you say to getting the Web traffic equivalent of $11,500 in pay-per-click advertising for $779? Thought so. It can be done, if you can produce a press release that
Using both sponsored search ads and display advertising produces a better conversion rate than using either channel by itself, according to a new study from digital marketing firm Atlas, a subsidiary of aQuantive.
For small or local businesses who want to get contacts from their Web presence rather than clicks, there
A two-month SMA-based advertising campaign in Italy resulted in a 9% increase in sales for Dunkin’ Donuts stores in Rome.
Brad Fallon is not a serial entrepreneur; that would imply starting up one company, fostering it for a while, and then turning his attention to an entirely different one. He
Mark Zoske has used search engine optimization to turn a passion for salt into a $3.5 million-a-year online business catering not only to consumers, small stores and major grocery chains but also to the spa crowd and even people suffering from psoriasis.
Search engine marketing has clearly earned its stripes. Chief marketers are paying more attention to the tactic than ever, and when they attend their next search strategy meeting, they should ask their search team about Google’s new ad scheduling/dayparting feature
