Channel | Digital

If ads want to go where the eyeballs are, Chicago-based Feedburner is betting that they

Yahoo!

In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.

In a move that underscores the link between online research and offline shopping, Google will offer printable coupons for selected searches on its Google Maps feature.

CEO Eric Schmidt told an audience of search advertisers that his company's business model of selling targeted ads at auction can make the transition to other online and offline media -- including radio and perhaps television.

Eric Schmidt, Google CEO, is betting that advertising will be a hit on the Internet even beyond search. That’s why his company has launched a flock of new ad initiatives in the last two weeks, he told an audience at this year’s Search Engine Strategies meeting in San Jose CA.

Attendees at this year

Someone inside the Googleplex has been reading the great Chinese strategist Sun Tzu on the value of surprise in battle. That might explain why the company chose to lob a hefty grenade into a panel discussion on click fraud and click auditing at this week

(Multichannel Merchant) Hardly anyone talks about what tends to be the most critical component of paid search success: the marketing communications strategy.

Today's mobile phones are tomorrow's e-commerce mediums, according to Forrester. In a study of consumers and technology, the firm found that Generation Y uses its phones for a lot more then making calls – which means that once it has some serious money to spend, it'll be comfortable with this channel. Will you?