Channel | Digital

CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane's Gifts & Collectibles,

What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online

MOST JOB-STAFFING services put marketing dollars into brand advertising. But Allegis Group is running in the other direction, building awareness almost

Last week

You can debate the existence of an

When SearchLine last spoke to UpSnap Networks, back in November 2004, the Davidson NC-based company had just introduced a free SMS-based mobile business directory service. Fast-forward a year and a half, and pay-per-call ads have been added to the ad mix.

Today’s mobile technologies offer more communication options and more consumer control--and more confusion.

There’s no shortage of companies trying different ways to get small local businesses to make the jump to online advertising. Google, Yahoo!, MSN and A9 are all out there beating the bushes to set up business profiles for local enterprises that don’t now have their own Web sites. And the Internet Yellow Pages directories are…

As a term within the search industry,

The measurement and eradication of click fraud