Internet Search Engines Target Personalized Advertising
24/7 Real Media Inc. has conducted direct marketing campaigns with online advertising distributed via Internet search engines across a network of more than 950 Web sites.
24/7 Real Media Inc. has conducted direct marketing campaigns with online advertising distributed via Internet search engines across a network of more than 950 Web sites.
Seed Corn Media of Los Angeles plans to launch an advertising supported online social network in January 2008.
Web site analytics firm Omniture announced last week it has agreed to acquire multivariate testing company Offermatica for $65 million in cash and stock.
If you're in the middle of a homepage design review, you know there's a lot to consider. This week, MarketingSherpa's Anne Holland shares some things she's learned about the process. For a handy checklist of dos and don'ts, click here.
Click Tactics Inc., an online marketing services firm, has acquired Intrasight, a provider of relationship marketing services for the travel and hospitality industry.
Analysts say that everyone
How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.
Yahoo Inc. will acquire BlueLithium, the online advertising network, for $300 million.
Myhubtv.com, an online and video business directory, has acquired Agent Mailing a real estate Web site in Florida.