The Direct Marketing Association did not submit comments to an upcoming hearing on the Google-DoubleClick merger, nor have any of its members been called as witnesses. But DMA officials will be monitoring the proceedings.
A new report from JupiterResearch shows that social media presents the best chance for presidential candidates to connect with potential volunteers and donors online.
ComScore Inc. has introduced a new online advertising measurement service for tracking where ads were viewed on the Internet and the consumers exposed to them.
The board of directors at the Interactive Advertising Bureau has elected Wenda Harris Millard to serve as its vice chair. Millard has been a member of the board of directors, as well as its executive committee, since 2003.
London-based WeTrust Internet Research Group has launched WeTrust.org, a search engine directory for consumers to locate e-commerce Web sites offering specific products and product categories.
After selling various types of jewelry through sites like Amazon and Shop.com, Troy Lemaire decided to start his own Web site, putting faith into a very specific niche—religious jewelry.
Once upon a time, Web analytics was a fairly straightforward proposition. You kept track of a few leading indicators such as traffic, ad clickthroughs, page views and sales or other conversions (however you defined them), and you got a pretty good picture of how well your site was ticking over.
From search and display ads to e-mail campaigns, print ads, direct-response TV and even direct mail, direct marketers are driving prospects to the Web in increasing numbers. But who’s building all the landing pages those prospects are pulling up to?
Online spending within the pharmaceutical industry will jump from $975 million this year to $2.2 billion in 2011, according to eMarketer.
Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were.
