Granted, search is one of the most accountable forms of advertising ever devised. You can track clicks right down to the keyword. But can you track conversions? That’s a little trickier, says Cam Balzer. Click here to read why.
Viewpoint Corp. has acquired Springbox, an Austin, TX-based interactive marketing firm for $5.5 million in cash and stock.
Interwoven Inc., an online marketing services firm, will acquire Optimost, a developer of Web software and services, for $52 million. The transaction is expected to close in the fourth quarter.
Customer Acquisition Network Inc. an online advertising company, has acquired InterClick, an Internet advertising network. Terms were not disclosed.
EBay Inc. posted a net loss of $935.6 million for the third quarter, compared to net income of $280.9 million in the prior year.
Creative Direction Inc., a Kokomo, IN-based marketing and technology firm, has bought a stake in ReZoom.com, a lifestyle and commercial Web site aimed at the over-40 market.
Quantcast, an Internet ratings service, has named Damian Reeves, chief technical officer and Ron Bodkin chief software architect.
Operation Smile, a medical charity dedicated to surgically treating children born with facial deformities, has selected Omniture to upgrade its Web site and online campaigns.
24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China's largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide.
Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc.
