Channel | Digital

Product devaluation due to deep discounts is one of the biggest problems facing merchants today, says Russ Gaitskill of Garnet Hill.

Here are six tips for improving your triggered marketing efforts, both locally and globally.

This week Amazon bumped up the cost of its annual Prime membership from $79 to $99, citing rising fuel and transportation costs as a significant factor.

What is really important to those with websites and social networks is that they be able to display advertising to their readers in a way that does not take away from the user experience. Enter native ads.

By Leo Marani (Quartz) Google has purchased online advertising fraud-tracker Spider.io for an undisclosed amount, which shows how seriously the tech world is taking online ad security. Leo discusses how the acquisition will bolster the battle against spam and ad fraud, and why that’s good for the entire industry.

Looking at relationship, persona and intent (RPI) can help B2B marketers engage with online prospects in real-time.

As the technology to showcase it improves, so does the use of video as an engagement device in email.

Here’s five tips to help you ring up sales and build brand awareness using video marketing.

A pilot test of targeted paid search, display and mobile advertising boosted sales for seven Scion dealerships in the San Francisco area.

Think of an API as a bridge that connects two distinct web-based products or services together in order to accomplish a specific task