Channel | Demand Gen

Vertical social networks that target a specific professional niche can be a great way for buyers and sellers to connect and start a conversation.

Social media plays a substantial role in content distribution, but using social stats as your primary content marketing metrics can be misleading.

Is a company's longevity something that should be emphasized in branding?

Admit it, marketers: Winter is coming—and you need to prepare. But what exactly are you supposed to do?

Automated content marketing for social media is helping FordDirect engage Millennials in the market for new cars.

Sales teams used to be key sources of information for buyers, but access to an extraordinary variety and volume of information means buyers are much less reliant on salespeople than ever before.

Programmatic ad buying was designed to reduce waste, but it has let to less oversight into who exactly is seeing what.

Identifying the accounts that are the most valuable to your brand and concentrating your efforts on them can help align companies’ marketing and sales forces.

Get the scoop on next month's event and trends in the lead gen space.

Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.