Channel | Data & Analytics

Here’s five tips to help you create better research for your brand.

Lists featured this week include BeliefNet and Countryside Publications.

In B2B marketing, it all starts with leads—you need to acquire them, nurture them and then guide them to convert. Figuring out the best plan to make that happen is essential

Savvy Big Data followers can still lap the field if they’re smart about how they go about it. Here are five suggestions.

In an age of immediate access and increasingly complex buying processes, it's never more important to maximize your media spend: 5 Actionable Tips

Companies stand to gain a great deal by making big data and other systems of record more actionable, but harnessing big data’s potential is hard, particularly for enabling a compelling customer experience at the point of consumption.

Chief Marketer and NextMark offer a selection of files new to market.

Managing real-time data requires real-time interaction management and enterprise marketing technology.

Sure, you’ve got lots of B2B data. But do you have a plan for how to use it? Now is the time to set your big data agenda.

TGI Friday’s is leveraging relationships formed through its loyalty program and using that data, as well as feedback from customers, to inform everything from marketing campaigns and rewards programs to menu items.