Channel | Data & Analytics

Marketing organizations are losing productivity as they struggle to establish a “single source of truth” about their marketing performance.

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.

Lists featured this week include Mom365 and Logos Bible Study Software.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

To get inside customers’ heads, use interviews, installation ride-alongs and focus groups to create a customer experience pathway.

As digitally based options like Airbnb and online travel agencies rise in popularity, where do more traditional options, like hotels, find themselves in the market?

Learn how to capitalize on real-time data for better customer engagement in a free live webinar.

Lists featured this week include InStylePaws.com and Industry Week.

The Internet of Things is really nothing like the Internet. It’s far more complex and challenging.

Lists featured this week include Crazy Shirts and National Audubon.