Analytics are Key to Creating Marketing Apps People Love
Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.
Today, savvy app marketers need to engage their users with segmented, targeted marketing campaigns in order to reach the right customers at the right time.
The industry needs to open its arms to dynamic creative innovation – especially to maximize advertising budgets.
Here's five tips for using marketing automation to maximize your lead generation efforts.
When we think about the buyer’s journey or building customer experiences that delight our prospects, the foundation for marketing needs to be around the “who.”
Data, when used correctly, can provide invaluable insights that can maximize investments—making it an important part in any marketing event strategy.
Customer churn has long been a problem for cable companies. Good data management can change that channel.
Join us to learn the "5 Keys for Using Social to Drive Digital Marketing (You haven’t thought of)” during the free webinar Oct. 7 at 2 pm.
As technology lets marketers collect more information than ever dreamed possible, we need to be prepared to use that data properly—or become lost in space.
When companies have so much data on their customers, why is it so difficult to identify and successfully act on customers you might be able to retain, and reduce customer churn?
Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.
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