Channel | Agencies

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

With the call for 2018 PRO Awards underway—the deadline is March 23—I took a look back at this exceptional campaign to ferret out what made it so spectacular.

Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.

These five key data analytics positions guide clients through significant and complex business decisions with each team member playing an essential role.

CMOs will ‘grow or go’ in the coming year as chief growth officers move in to lead a variety of marketing functions with the specific goal of driving growth.

Coca-Cola is turning from its standard agency call for Special Olympics work to new talent from across the globe to create their own inspirations.

This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.

Three groups were surveyed—the advertising and marketing industries, academia and new hires/college students. Each group has it’s own set of issues.

Unilever has set up co-working spaces in Singapore and Ireland where Unilever marketers and up to 50 startups work together on live briefs.

New agency owners have plenty of hoops to jump through and finding ways to get to—and surpass—the $1 million revenue mark is one of those hoops.