Channel | Agencies

Micro-influencer—what’s that? Along with influencer marketing, micro-influencers is the term all modern marketers have added to their repertoire.

Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?

How four brands are marketing to the “It” Gen Z demographic.

B2B:Chicago is getting ready for its first event, while the ANA's Chicago B2B chapter gets ready to ramp up activities again.

As the need for content and digital creative has ramped up over the last few years, the need for top freelance creative talent has as well.

A new animated tourism commercial takes viewers on a fanciful Technicolor journey around the state of Oregon featuring romantic hot air balloon rides, magical gardens and a giant friendly rabbit.

One thing missing from the brand strategy process in many companies today is diversity of talent, not only in race and gender but experience, background, vocation and even age.

As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.

With the call for 2018 PRO Awards underway—the deadline is March 23—I took a look back at this exceptional campaign to ferret out what made it so spectacular.

Two words—Dilly Dilly—took off in the pop-culture lexicon creating a striking success story for Bud Light and its agency.