Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.
Channel | Agencies
Newcastle Brown Ale Stages Super Bowl Ambush
In a cheeky campaign, out Monday, Newcastle Brown Ale asks other brands to chip in for a collaborative "Super Bowl" ad to show the Big Guys it's got some power too.
Why Brands Lag in Marketing to Women and Moms
Brands may be missing the mark when marketing to women. Tania Haigh, a former McDonald's marketer, shares insights as the founder of Magnolia Insights.
Forbes 30 Under 30 Unveiled
These 30 rising stars were hand picked by Forbes as the ones to watch in advertising and marketing this year.
Resolve to Work With the Top Shops in 2015
Have you checked out the 2015 Top Shops lists yet?
Holiday Catalog Watch Week 4: Reruns and Retailers
Retailers like Victoria's Secret, Popcorn Factory and Journey are the highlights of this week's mail.
Making an Authentic Millennial Mom-Brand Connection
Forty-two percent of Millennial-aged mothers believe that most advertising and marketing isn't geared to them.
Using Data and Marketing Tech to Reach Empowered Customers
Companies like Kellogg's, Audi and Equinox are using marketing tech to engage customers across multiple channels.
Top 4 Content Marketing Trends For 2015
Personalization, leveraging live events and reusability are top content trends for B2B marketers in 2015.
Five Ways to Win Customer Loyalty
Businesses need to leverage customer data—including transactions, online traffic, social media data and lifestyle details—to learn more about their buyers’ interests and purchase behavior.
United Parks & Resorts CMO/CCO on the Marketing Strategy for SeaWorld’s New Brand Campaign
Hot Trends in Experiential: From Cash Showers to Glitter-Filled Toilets
How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
The Benefit of AI Tools From a Consumer Data and Analytics Perspective
Click here to view the 2023 winners!