Hey You! Agencies in the Tri-State Area!
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
With agencies in mind, we set out to find top practitioners at leading brands that will offer solutions to measurement challenges at PROMONext, June 14.
The agency model is constantly changing because of the way marketing is changing. Agency executives weigh in on the threats to the agency model and how they react.
Two agencies in lower Manhattan are in a creative battle across Canal Street in what has become known as the Post-it-Note War.
Chief Marketer’s B2B Top Shops and PROMO Top Shops feature the best of the best. Does your agency have what it takes?
Stoli's Mike Oringer on the challenges of marketing a global brand and the importance of partnering with a marketing execution firm to achieve those goals.
Chief Marketer announces the 2016 PRO Awards Finalists, a distinguished collection of world-class promotional marketing campaigns.
Steve Olenski at Forbes.com cautions that not everything about your human customers can be mined down to a data point.
P&G plans to reduce agency-related costs as the behemoth in marketing spend also plans to increase spending on advertising and marketing.
Ad agencies are working to figure out how to attract young professionals beyond installing Ping-Pong tables and hosting Friday happy hours.
PROMONext has an all-star lineup of speakers from Disney, Velcro Cos., MasterCard, Chicken of the Sea and Heineken. Hope to see you there!
Click here to view the 2023 winners!