Want More Referrals? Listen to Your Clients
This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.
This author from HubSpot outlines five key ways to leverage feedback from your clients to acquire new business.
The 4As directive came from President Nancy Hill who called the issue of media buying transparency guidelines “critical.”
5 principles the new client-agency relationship will be built on including a la carte services, a business-like approach to fees and transparency into costs.
As part of its Heineken Cities campaign, the brand is in a crowd-sourcing partnership to raise money to restore the historic Miami Marine Stadium.
Are you part of the movement that recognizes the shifting landscape and is ready with a solution: experiences and experience creation?
What makes a great workplace? Is it the camaraderie? A great boss? Friday afternoon happy hours? The little dog that runs around the cubes? In a new survey, one experience that rose to the top again and again is the employees. Referred to as great, friendly, supportive, family, caring, honest, trustworthy … and even … employees…
Non-marketers view marketing teams as a valuable part of their organization, but the teams need to do more to market themselves.
I had dinner last week with a friend and business associate, Karen Koslow, who with a few other entrepreneurs, has launched an influencer marketing network in a vertical that is not as well developed as the fashion, food and gaming categories are: Health & Wellness. The company, Wellness Amplified, offers a new opportunity for marketers…
Nice guy clients can be easy for agencies to worth with, but the fact they don't speak their mind could mean they're secretly unhappy with the relationship.
Elise Wilfinger, executive vice president, corporate strategy and brand officer, a new position, at The Mars Agency, talks shop.