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Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
How data, customer insights and a collaborative approach led to the success of Discover's latest brand platform.
State Farm's Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.
Our chat with Jessica Buttimer about the campaign’s strategy, core objectives, distribution channels, technical feats and challenges, as well as the brand’s ideas for next year.
We spoke with Jagher about the brand's multi-phased "Let's Find Us" campaign that examines cell phone overuse.
Tips for brands on how to stand out amongst competitors amid a retail marketing partnership.
We spoke with BEHR Paint Company and The Home Depot CMOs on their annual Color of the Year campaign.
We spoke with Cottrill about how the game of golf is changing; Topgolf's new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.
Strategies for a robust omnichannel retail marketing strategy.
The brand's media strategy, social investment, measurement approach, and more.