Danone NA VP Talks Activia+ Product Launch Within the Wellness Space
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.
We spoke with Joe Rivas, Vice President of Marketing at IBM, about the motivation behind the campaign, the brand’s new direction and how it’s harnessing creative technologists to help convey that message.
B2B marketers are developing a new skill set: the ability to pivot a virtual event into a real-world physical experience.
We spoke with BlackBerry CMO Mark Wilson about the company’s pivot from mobile phone production to cybersecurity.
Check out these 12 different programs that successfully conquered Zoom fatigue.
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
The biggest retail themes of 2021, from supply chain woes to a strong season of holiday sales.
Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.
The editors of Chief Marketer present this year’s list of the best brand engagement and activation marketing agencies across 11 categories and specialties serving the U.S.
A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.
Click here to view the 2023 winners!