Channel | Acquisition

Bluefly.com Taps ‘Naked’ Ad for Holiday Game

|  by Chief Marketer Staff

Online retailer Bluefly.com this week launches an instant-win game tied to its controversial ad campaign. The You'll Never Go Naked Again game will award one $1,000 shopping spree each day through yearend. Sweeps entrants also earn discounts on the ...

Dunkin’ Donuts Seeks Customer Passion Via Contest

|  by Chief Marketer Staff

Dunkin' Donuts is out with a new contest that will reward two loyal drinkers with coffee for life who tell the best story in which they have gone to great lengths for a cup of Dunkin' Donuts coffee. The Great Lengths contest invites consumers to submit ...

NHL, New Line Team For Just Friends Promo

|  by Chief Marketer Staff

New Line Cinema and the National Hockey League are rolling out a series of in-arena promotions around the upcoming film Just Friends, touting a sweepstakes for a chance to win tickets to the 2006 NHL Stanley Cup Finals with one of the movie's co-stars. ...

GSN, Fashion Bug Launch Millionaire Sweeps

|  by Chief Marketer Staff

GSN, the gaming network, is giving viewers an opportunity to walk in the shoes of a millionaire via a sweepstakes with retailer Fashion Bug. Consumers can enter the Live Like A Millionaire sweepstakes online at GSN.com or Fashionbug.com for a chance to ...

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

	
        

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