Channel | Acquisition

Arby's Restaurants is cooking up an extra incentive for consumers to use their MasterCard credit card for purchases, dangling a chance to win $25,000 in MasterCard gift cards.

AmericInn is rewarding guests for their patronage and celebrating its franchise growth with a $10,000 online giveaway sweepstakes. To enter the AmericInn $10K Giveaway, consumers must log on to AmericInn.com and complete an entry form. Visitors can ...

'Tis the season: Instead of decorating a tree this year, people can decorate themselves and get the chance to win a year's supply of electricity or a cruise via a series of events sponsored by Malibu Rum. The first event takes place Thursday evening at ...

The New York Times is applauding Broadway with a month-long promotional campaign.

Dec. 3 is going to be a big day for some Dr Pepper fans. During the three championship college football games held that day, one fan will compete for up to $1 million in the Dr Pepper Football Championship Challenge. Dr Pepper has held the challenge for ...

Eager to attract globetrotting shoe buffs, international footwear manufacturer Palladium will soon launch a new branding campaign tied to the increasingly popular game of geocaching. In the online game, players are sent on a real-world treasure hunt ...

RadioShack is taking its red chair on tour for the holidays to help shoppers draw up a wish list of gifts.

With a heavyweight lineup of premiums, Eastman Kodak Co. has teamed with Universal Studios Home Entertainment for the DVD release of Cinderella Man through a special promotion. From the Dec. 6 release date through Dec. 31, consumers who ...

Old Spice spent the summer searching for the perfect "high endurance" guy to represent its High Endurance Body Wash. After hundreds of auditions by baseball fans via a partnership with Fox Sports Net, they finally found their man. He's 23-year-old Lamar ...

To prove that travel with babies can be fun, Bugaboo has launched its Daytrip to Amsterdam Sweepstakes. To enter, U.S. and Canadian consumers purchasing any of three Bugaboo stroller models (Frog, Gecko and Cameleon) in 2005 have until Dec. 31 to return ...