Thanks to more and more directories and websites serving the legal space online, lawyers and lead aggregators who serve them are having a tougher time getting traction from an SEO perspective.
“It was super easy years ago,” notes Braden Pollock, founder, Legal Brand Marketing a legal lead generation firm specializing in DUI and other legal verticals. “We didn’t have any competition—microsites for every city and state came to the top of search results.”
Pollock will moderate “Buying and Selling Legal Leads: Staying Current With Compliance” at LeadsCon Las Vegas, March 3-4 at the Mirage Hotel & Casino.
When someone gets a DUI, they’re understandably in a panic and may be searching online for an attorney in the middle of the night. “It’s a race to the finish—the sooner a call is made, the sooner there will be a conversion,” he notes. “For divorces, property law cases or bankruptices you have more time. There may be several weeks or even months of research.”
Because of time sensitivity, there is a higher conversion for DUIs than other types of cases. Approximately 40% of searches for lawyers are done via mobile, Pollock notes, so many lead gen campaigns are geared towards mobile audiences.
Joining Pollock on the panel at LeadsCon will be Beau Bratton, founder and CEO, SpeedToContact; David Haenel, criminal attorney, Finebloom, Haenel & Higgins; and Andy Northcutt, director of affiliate marketing/business development, Total Attorneys.
The session will cover where to source leads for various practice areas; offer thoughts on understanding the impact adding new leads has on a practice and how to handle new lead capacity; and share best practices for staying current with regulatory oversight and consumer protection.
For more information on LeadsCon Las Vegas, March 3-4 at the Mirage Hotel & Casino, click here.
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