Tech & AI
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Digital
DPAA President and CEO Barry Frey on DOOH Trends, AI in Marketing and This Year’s Summit Lineup
The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA.
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Demand Gen
Top Marketing Takeaways From LeadsCon Connect
Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use AI and how to standout in an increasingly crowded landscape. Read the takeaways from LeadsCon Connect.
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Tech & AI
How Target Is Revamping its Search Strategy
At Shoptalk Fall, Target’s VP discusses how the mass merchant is overhauling its on-site search technology so it can understand long queries, traditional keyword searches and interact with outside AI agents.
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MarTech
G2, Notion, Deloitte: AI Insights from B2B CMOs at INBOUND
The widespread usage of AI answer engines is shifting B2B marketing strategies significantly, according to an INBOUND conference panel of CMOs from G2, Notion and Deloitte.
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AI
Omnisend Survey: Shoppers Warming to Gen AI Tools, Though Concerns Remain
U.S. consumers are warming up to generative AI and are increasingly leaning on AI-powered tools to enhance the online shopping experience. Despite the uptick in adoption, however, 85% of shoppers still have concerns about privacy, AI hallucinations and overuse of AI.
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Shopper/Retail
Google’s AI summary decreases retailer web traffic
With Google’s AI summary, consumers are less likely to click through to websites, a Pew Research study finds. A new Pew Research Center study confirms what retail marketers have likely known for the past year: When Google shows consumers an artificial intelligence-generated summary at the top of search results, they are less likely to click […]
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ROI | Metrics
Forrester to B2B Marketers: Invest in Full Buyer Lifecycle, Improve AI Discoverability in 2026
Forrester’s “Budget Planning Guide 2026: B2B Marketing Executives” focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches.
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Shopper/Retail
AI will reduce Amazon’s workforce
Amazon has more than 1,000 generative AI applications built or in the works, which will reduce the number of employees Amazon needs, CEO Andy Jassy says. Amazon is pouring money into artificial intelligence, and its investments are starting to take shape. CEO Andy Jassy detailed a few in his recent message to employees: Amazon […]
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Shopper/Retail
ChatGPT beats Gemini in recent generative AI SEO test
ChatGPT gives SEO marketers more human-like responses to queries, while Gemini explains technical SEO better in generative AI test. Retail marketers have likely tapped generative artificial intelligence tools ChatGPT and Google Gemini in the past year to help them with their tasks, including search engine optimization. The large language models are valuable tools to […]
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Marketers on Fire
Marketers on Fire: Cisco SVP and CMO Carrie Palin on Women’s Sports, AI and B2B Thought Leadership
Cisco SVP and CMO Carrie Palin discusses the company’s recent Cisco Live conference, the brand’s involvement with women’s sports, AI use cases, B2B thought leadership and more.