Tech & AI
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Tech & AI
Home Depot continues to add features to its retail media network
The Home Depot hosted its second InFronts event for brand advertisers on its retail media network, Orange Apron Media, in April at Truist Park in Atlanta. The home improvement retail chain unveiled several new features on its platform, such as geotargeting capabilities for on-site ads, to the roughly 350 suppliers who attended in person, and […]
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AI
Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility
Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.
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Tech & AI
5 key takeaways from Shoptalk 2025
The Shoptalk conference this spring in Las Vegas brought out all the glitz to tout retail’s next golden age. According to the show organizations, the industry is on the precipice of its next golden age, and it constructed a massive disco ball to prove its point. The show, which took place March 25-27, attracted […]
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ROI | Metrics
Measuring ROI for Generative AI Lags Behind AI Adoption
Though 63% of marketers use AI, only 49% are measuring the return on their investments, according to AI platform Jasper’s survey of 503 marketing leaders.
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AI
Writing for People and Machines: AI-Era Content Strategies for Marketers
Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.
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Tech & AI
The Home Depot invests in AI shopping tools
The Home Depot debuted an artificial intelligence-powered chat feature that can answer shopper questions and suggest products. Home improvement retail chain The Home Depot debuted artificial intelligence-powered shopping tools on its ecommerce site that will answer how-to and product questions. The Home Depot trained the tool, dubbed Magic Apron, using a large language model, […]
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Tech & AI
New CEO at David’s Bridal to usher in ‘aisle-to-algorithm’ strategy
David’s Bridal aims to shift to an asset-light business model, focused on its retail media network, marketplace and new apparel categories. Bridal gown retailer David’s Bridal named Kelly Cook, the chain’s former president of brand, technology and finance, as the new CEO effective April 1. Cook will lead David’s Bridal into an asset-light […]
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Data & Analytics
Creating a ‘CMO Command Center’ to Navigate a Year of Flux
The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.
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Tech & AI
AI-driven search results increase AOV at Freedom Furniture
Freedom Furniture opts for artificial intelligence to power its on-site search, product recommendations and merchandising to save time and improve the shopper’s journey. Australian-based Freedom Furniture is on a digital transformation journey to reinvigorate its brand and cater to a younger generation, said Paula Mitchell, digital general manager at Freedom Furniture. This includes: […]
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Technology
Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization
Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.
