Tech & AI Archives - Chief Marketer

‘FOMO’ messaging boosts conversion at Fabletics

Athletic apparel brand Fabletics adds call-to-action messages on product and search pages to spur shoppers to click buy. Sometimes all shoppers need to convert is a nudge of confidence that other consumers like the product and a bit of fear-of-missing out, said Ashley Kechter, brand president at Fabletics. Actress Kate Hudson co-founded the direct-to-consumer […]

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Tech & AI

Pinterest goes ‘all in’ on shopping

Pinterest is betting on shoppable ad formats in a big way. “We’re all in on shopping,” said chief revenue officer Bill Watkins. The social media platform’s main focus is making it easier for users to buy through its platform. “There’s going to be a lot of innovations around visual search and discovery, but really in […]

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CES 2025

Multimodal AI, Gamified Ads, Co-Creation: CES Marketing Takeaways From Deloitte’s Chief Innovation Officer

Deborah Golden, Chief Innovation Officer at Deloitte, provides the most important takeaways from CES 2025 for marketing executives.

Tech & AI

Uplift Desk elevates its customer experience with headless architecture

After migrating its site to headless architecture, premium standing desk brand Uplift Desk increases its page speed, improves its Google search ranking and provides shoppers with a more intuitive checkout page. Uplift Desk and its shoppers are reaping the rewards of a better customer experience after the brand’s migration to a headless architecture. The December 2024 launch included […]

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Tech & AI

For marketers, the TikTok contingency plan might be the actual plan

As TikTok still faces an uncertain future, publishers, advertisers, and creators brace for the ripple effects of a potential ban, exploring new platforms and strategies to maintain engagement. As a brand, the social media platform TikTok has only existed for about seven or eight years. But the past few weeks have been the roller coaster […]

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Tech & AI

Household appliance brand SharkNinja to deploy Salesforce AI customer service agents

SharkNinja is working to level-up its customer experience with the Salesforce’s AI agent force, the brand recently announced. SharkNinja is a manufacturer of household products including vacuums, blenders, hair dryers and other appliances. The brand selected Salesforce to replatform its ecommerce sites, deploy its AI customer service agents and enhance its personalization efforts, said chief […]

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AI

An AI Solution From Jellyfish Analyzes How Brands Are Perceived by LLMs

A new AI tool from Jellyfish gathers and analyzes information from LLM queries to assess sentiment, brand perception and more.

Tech & AI

6 key takeaways from NRF ’25

Nearly 40,0000 people attended The National Retail Federation’s annual conference NRF ’25 in New York City in January. The Big Show included 6,200 brands, 1,000 exhibitors, 450 speakers and 400 media/analysts. I attended; I listened; I learned. Now I’m back with six key takeaways from the conference: 1. If you haven’t invested in A.I. yet, you […]

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Tech & AI

Amazon is selling its retail media ad technology to other merchants

Amazon Ads debuts Amazon Retail Ad Service, which allows other retailers to stand up their own retail media networks. Amazon generated nearly $47 billion in advertising revenue in 2023. And in January, Amazon announced that it is allowing other retailers to use the technology that powers this lucrative experience. The Amazon Retail Ad Service allows […]

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Tech & AI

Shoppers embrace generative AI

Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey. At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]

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