Tech & AI
-
AI
Writing for People and Machines: AI-Era Content Strategies for Marketers
Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.
-
Tech & AI
The Home Depot invests in AI shopping tools
The Home Depot debuted an artificial intelligence-powered chat feature that can answer shopper questions and suggest products. Home improvement retail chain The Home Depot debuted artificial intelligence-powered shopping tools on its ecommerce site that will answer how-to and product questions. The Home Depot trained the tool, dubbed Magic Apron, using a large language model, […]
From
-
Tech & AI
New CEO at David’s Bridal to usher in ‘aisle-to-algorithm’ strategy
David’s Bridal aims to shift to an asset-light business model, focused on its retail media network, marketplace and new apparel categories. Bridal gown retailer David’s Bridal named Kelly Cook, the chain’s former president of brand, technology and finance, as the new CEO effective April 1. Cook will lead David’s Bridal into an asset-light […]
From
-
Data & Analytics
Creating a ‘CMO Command Center’ to Navigate a Year of Flux
The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.
-
Tech & AI
AI-driven search results increase AOV at Freedom Furniture
Freedom Furniture opts for artificial intelligence to power its on-site search, product recommendations and merchandising to save time and improve the shopper’s journey. Australian-based Freedom Furniture is on a digital transformation journey to reinvigorate its brand and cater to a younger generation, said Paula Mitchell, digital general manager at Freedom Furniture. This includes: […]
From
-
Technology
Criteo Shopper Survey Highlights Omnichannel Strategies, AI-Powered Personalization
Despite the digitization of the customer experience, 78% of today’s shoppers still prefer seeing physical products in brick-and-mortar stores while researching things to buy.
-
AI
Countering a Deepfake Attack: Three Best Practices for Marketers
More than two-thirds of B2B marketing leaders (68%) are concerned that executives will be victimized by deepfakes, but the majority of them (80%) don’t have a crisis response plan to follow.
-
Tech & AI
Wayfair launches generative AI-powered inspiration tool for shoppers
Wayfair’s new Pinterest-like tool allows shoppers to browse, save and shop endless home images, plus create their own rooms. Home furnishings giant Wayfair recently debuted a generative artificial intelligence-powered image inspiration tool called Muse. The Pinterest-like tool allows shoppers to scroll through endless images of home interiors, save images to a collection and shop similar products […]
From
-
Tech & AI
Why happy engineers mean a better customer experience at Leatherman
Brand manufacturer Leatherman upgraded its legacy product information management system to Akeneo. The faster PIM system results in fewer on-site errors. Learn from the Leatherman brand: if your systems are outdated, your content will be too. Leatherman had a legacy product information management system, said Carl Ogden, software development manager at Leatherman Tool Group, […]
From
-
Tech & AI
The Paper Store speeds in-store checkout
The Paper Store lost margin from shoppers doubling up on promotions. Its new point-of-sale system reduces promotion confusion, makes its operational team more efficient and keeps shoppers moving through checkout. Promotions are an effective tool many marketers use to attract consumers to the brand and then on to buy. The Paper Store has […]
From
