Tech & AI Archives - Chief Marketer

Shoppers embrace generative AI

Consumers use generative AI for product searching, don’t want to pay more for sustainable products, and are switching to private-label brands to save money, plus more consumer shopping trends from a new Capgemini survey. At 24%, nearly a quarter of consumers have used generative AI in shopping, according to a new report, “What matters […]

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CES 2025

Brands on Fire at CES 2025: Lenovo North America CMO Talks Brand Activation, Influencers and Tech Trends

Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.

Tech & AI

Three ways Newell Brands is using generative AI for marketing

Melanie Huet, president of brand management and Innovation at Newell Brands shares three ways the company is using generative artificial intelligence in its marketing efforts including for an insights analysis tool, consumer personas for market research and for innovation speed. The ROI and employee adoption from its efforts are real. Newell Brands is the global […]

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Marketers on Fire

Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation

How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.

Tech & AI

Style quiz increases conversion, decreases returns at Carve Designs

Carve Designs vets all of its technology deployments on if it will produce a high return on investment, CEO Thayer Sylvester says. The style quiz checks all the boxes but robust personalization has not proved its worth yet. Apparel brand Carve Designs wants shoppers to find their ideal swimsuit fast, buy it and then keep […]

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Tech & AI

Macy’s tests a shoppable TV ad over Thanksgiving weekend

Retail chain Macy’s debuted a 30-minute shoppable TV ad on NBCUniversal’s Peacock platform for four days over the Thanksgiving weekend. Macy’s dubbed the spot the “Macy’s Parade of Deals with Jill Martin,” riffing off its namesake Macy’s Thanksgiving Day Parade. Martin is a TV personality on NBC’s Today Show and regularly hosts the “Steals and […]

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Tech & AI

Chief Marketer Network joins CES as official media partner

Multichannel Marketer with eight other Access Intelligence publications in the Chief Marketer Network will provide real-time coverage as an official media partner for CES 2025. The Chief Marketer Network, a collection of nine leading information brands serving 1.6 million marketing professionals, including Multichannel Marketer, has signed on as an official media partner for CES 2025. […]

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CES 2025

The Chief Marketer Network Joins CES 2025 as Official Media Partner

The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.

Tech & AI

Which affiliates drive the most value?

Hair styling products brand Ella Bella targets listicle blogs to drive traffic and conversions to its Amazon product pages. List-based articles, like “The Top-10 Hairdryers,” are key revenue drivers for hair products brand Ella Bella. The web-only brand primarily sells its products on Amazon.com, and Ella Bella needs outside sources like these blogs to drive […]

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Tech & AI

Nordstrom refreshes its app with more editorial content, generative AI

Nordstrom unveiled a refreshed shopping app this month with more editorial content aided by generative artificial intelligence, better search results, better personalization and a more prominent focus on its loyalty program. The department store’s app has a new look and feel that aims to be more vibrant, provide better inspiration and make online shopping feel […]

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