Tech & AI Archives - Chief Marketer

Nordstrom refreshes its app with more editorial content, generative AI

Nordstrom unveiled a refreshed shopping app this month with more editorial content aided by generative artificial intelligence, better search results, better personalization and a more prominent focus on its loyalty program. The department store’s app has a new look and feel that aims to be more vibrant, provide better inspiration and make online shopping feel […]

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Bluecore acquires AI chatbot Alby

Shoppers who use the Alby chatbot are twice as likely to make a purchase and less likely to contact customer support. Retail marketing technology platform Bluecore acquired artificial intelligence chatbot Alby for an undisclosed price this week. On a product detail page, the Alby chatbot uses generative artificial intelligence to populate the most likely questions […]

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Can retailers besides Amazon have a paid membership program?

True Classic’s $12 a year membership drives significant repeat purchases, said its VP of customer experience. The brand also boosted its CSAT score with a delivery date integration. Apparel retailer True Classic wants enrolling in its paid membership program to be a “no-brainer,” said Breanna Moreno, vice president of customer experience. And for […]

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Adjust, pivot and tweak: How digital marketers survive

Harrison Gross, CEO of smart eyewear brand Lucyd Eyewear, discusses the marketing and customer experience tactics the brand employs to stay relevant and growing in 2024. Facebook ads are roughly half as effective today than they were five years ago, said Lucyd Eyewear CEO Harrison Gross. Most retail marketers know this and point to Apple’s […]

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GlassesUSA CMO chats new AI recommendation tool that decreases product returns

Chief marketing officer Arie Tom discusses GlassesUSA’s new tool that uses artificial intelligence to scan a shopper’s face and suggest tailored product recommendations. The customer experience feature increases conversion and decreases returns. GlassesUSA.com’s new product recommendation tool uses artificial intelligence to help shoppers sort through its inventory of 10,000 frames to find the right […]

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Marleylilly’s marketing team doubles its SMS conversion rate with new AI tool

Apparel retailer Marleylilly’s new AI marketing tool allows the brand to send messages at the exact time each of its shoppers is most likely to open and click on it. Marleylilly’s marketing team was ready to beat its AI marketing tool. The web-only retailer of customized apparel has used SMS and email marketing platform […]

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Amazon launches AI video generator for advertisers

Amazon debuted a new generative artificial intelligence tool for advertisers that creates a video from a product image. Sellers click a “Generate video” button and within minutes Amazon will use generative AI to create a six to nine second, high definition video that is 720p resolution and 24 frames per second. The video uses the […]

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Leaders and losers in retail customer experience revealed

Apple, Design within Reach, Haier, Kay Jewelers, Pottery Barn, Room&Board, Wayfair, West Elm and Zegna all received the highest designation of an overall customer experience leader in the recently released report, The 2024 Retail Customer Experience Index, by consumer insights firm Incisiv and customer experience platform Talkdesk. The index benchmarks 101 customer service and engagement capabilities from […]

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Q&A with CMO at Denon on its new earbud marketing campaign with Katy Perry

Editor’s Note: Audio brand Denon knows all about competing with bigger ideas and smaller dollars, said Mike Allen, chief marketing officer at Denon’s parent company Masimo Consumer Audio. Denon is a 110-year-old brand that faces large and well-funded competitors, making marketing a challenge. The brand recently debuted a new marketing campaign with Katy Perry for […]

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How Nalgene rebounded after a martech flop

Water bottle brand Nalgene needed to upgrade its digital asset management system for its thousands of product images. The brand was using a system it built on content management system WordPress to manage its assets, said Eric Hansen, Nalgene’s director of marketing. The system was functional and effective but it “wasn’t great,” for the scale of […]

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