Social
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Data & Analytics
How Kraft, Heineken and the President Are Reaching Millennials
If you don’t learn how and where to reach Millennials, be prepared to lose their business.
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Data & Analytics
Bangle Blend: How Alex and Ani Connect Across Multiple Platforms
An integrated mix of mass media, digital and mobile are helping Alex and Ani engage jewelry buyers online and off.
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Direct Marketing | Print
How to Build and Market a New Category
To build a new category, you not only need money to invest. You also need to be fearless and just a bit crazy. Here’s why.
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Data Driven ROI
300% Conversion for Sony Rewards Loyalty Program
Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.
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Social
Tips to Manage Negative Social Media Feedback
Tips and ideas to tackle common social media marketing problems like negative feedback as well as other issues.
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Acquisition
Brands Create Engagement With Mobile & Social
Discover how brands like Tic Tac and McDonald’s are using mobile to connect with consumers and boost their brand profile.
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Social
Is Your Social Marketing Successful? Prove it
Social marketing and WOMMA do work. Consider integrating one of these three tactics to measure its resulting sales lift and ROI:
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Social
Keeping Tabs on Social
All-in-one social management solutions allow marketers to listen to what social users want
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Digital
Video Marketing: Using Hard Data Versus Assumption
For video marketing, CMOs are making more assumptions than using hard data to get it right.
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Digital
Branded Videos Losing Ground to Individual Users Sharing Same Videos
Brands are putting out branded videos but they are not getting anywhere near the hits individual users are that share those same videos.