Social
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Acquisition
All Roads Lead to Location Based Data
Location based data is paving the way for innovation in marketing on a local basis.
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Social
Sequential Social Storytelling Bests One-offs
Tell your brand story through sequential social storytelling and you’ll get better results that the typical campaign.
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Social
Have You Shared a Coke Lately?
The Share a Coke campaign has exploded on social with kids posting selfies with bottles of Coke printed with their names.
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Social
Pfizer Circulates a Fear of Getting Old
Pfizer regroups on its 2012 “Get Old” campaign with a socially driven campaign that focuses on consumer engagement.
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Social
Consumer Reviews and Retail Success
Bazaarvoice has released a report analyzing over 100,000 pieces of consumer-written content and traffic trends, and the results show engaged shoppers who are reading reviews are more likely to buy.
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Social
NASA’s Giant Step in Social Media
Learn how NASA is building social colonies to raise awareness.
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Social
3 Social Marketing Tactics You Might not be Thinking About
Research turned up these three social marketing tactics that are often relegated to the back burner, but shouldn’t be.
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Social
4 Ways Food Brands Make Influencer Marketing Work
Leveraging bloggers and collaborators on social media for influencer marketing is paying off big-time for food brands like Kraft, Whole Foods and Coca-Cola.
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Social
The Secret to Edmunds Optics’ Social Boost
LinkedIn advertising and posts catering to customers’ inner geek have boosted social traffic for optical component manufacturer Edmund Optics.
