Social
-
Data Driven ROI
Millenials Are the Mobile-First Generation
A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.
-
Data & Analytics
Q&A: Toni White of Synchrony Financial on Branding and More
Synchrony Financial CMO Toni White has a unique perspective on what it take to launch a new brand to both the public and an internal team.
-
Acquisition
Six Tips to Find and Utilize YouTube Influencers
YouTube Influencers can be an important part of the marketing mix. Here’s six tips to help you find and put them to work successfully.
-
Digital
Coke “Happiness Meters” Pull from London Tweets
Coke is measuring happiness this summer through “Happiness Meters” that rise when Londoners tweet about Coke or tweet positive thoughts.
-
Engagement
The Best Times to Tweet: Report
Buffer has released a report analyzing more than 4.8 million tweets across 10,000 profiles. The results show best times to tweet for clicks, engagement and timing.
-
Acquisition
Plum Organics Launches #ParentingUnfiltered
Plum Organics new campaign, ParentingUnfiltered, encourages conversation around real parenting, not just the smiley, happy snapshots.
-
Acquisition
5 Tips to Hit it Off with Consumers On Social Media
When a consumer reaches out to a brand through a social media channel, what’s the best way for the company to respond to their consumers? Here’s five tips.
-
Acquisition
Denny’s CMO John Dillon on How Social Feeds Help the Brand
Denny’s might have had a a reputation as a stop for truckers and senior citizens, but social media is changing all that.
-
Engage & Convert
Dow AgroSciences Digs Deep to Engage Farmers
Keeping a focus on their true customers helped Dow AgroSciences connect with farmers in the fields and at live events. “We used Twitter, not just to post messages but to gain insights from a broad base of customers,” said Mike Fredrick, executive director, Bader Rutter, speaking at BMA15. “We paid attention to retweets and favorites.” […]
-
Acquisition
Pinterest Wants More Men
interest wants to level the playing field for its advertisers by encouraging more men to use the site.