Social
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Acquisition
Data Helps Kraft Cook Up a Segmented Content Strategy
Kraft Foods was doing content marketing before content marketing was cool—heck, they were doing it before anyone even knew what was content marketing.
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Demand Gen
Building Your Email List is Key to Website Success
The main job of your website isn’t content delivery—it’s email list building.
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Acquisition
A Little Bot Makes Big Splash for Next “Star Wars”
In the world of licensing, there’s nothing like a little bot to drive huge excitement for the upcoming “Star Wars: The Force Awakens” film
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Acquisition
How to Start a Facebook Group
This article shares nine ways to use Facebook groups to help build your business, as well as loyalty and trust among customers.
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Acquisition
Overcoming Age: Reaching Multigenerational Households
Different generations have unique expectations, experiences, lifestyles, values, and demographics that influence their buying behaviors. And, increasingly, they share them under one roof.
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Data Driven ROI
Get On Fleek—Start Paying Attention to Gen Z
These kids who were born after 1995 are quickly growing up and gaining purchasing power. But this cohort is unlike any demographic marketers have ever tried to engage.
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Digital
Atlanta Falcons Transforms Fan Experiences: Webinar
The Atlanta Falcons partnered with IBM to transform customers’ experiences by mapping out the early stages of fans’ engagement pre-kickoff and nurturing those customers at the game.
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Social
The Market Basket Drama, One Year Later
A crazy summer of protests and boycotts in 2014 actually made supermarket chain Market Basket stronger in the end.
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Acquisition
5 Ways (You Haven’t Thought of) to Improve Social Marketing
Based on working with dozens of brands, here are 5 tactics—unique to the 2015 social marketing landscape—that brands can utilize and keep innovating.
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Engage & Convert
6 Ways to Bust Content Marketing Block: Infographic
With all the content marketing going on, there’s bound to be ‘content block.’ The infographic identifies six tried-and-true tactics to bust the block.