Social
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Acquisition
Can Marketers Learn to Love Ad Blocking?
A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.
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Social
Instagram Reigns for Ads Among Marketers
Several fast-growing social media services began offering advertising opportunities. Find out where marketers want their dollars to go.
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MarTech
The Appeal of Photo Booths for Social Sharing
Companies and brands, both large and small, are finding that setting up a photo booth, not only makes happy customers, but jumpstarts social sharing.
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Acquisition
Twitter Makes it Easier to “Buy Now”and Sell via a Tweet
witter is integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes.
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Digital
Make Your Employees Social Marketing Advocates
For many companies, having the marketing department be the social voice isn’t enough. Enter the social employee.
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Agencies
Social Media Advertising is Booming Worldwide
Global social media advertising spending will reach $25.14 billion this year, higher than the $23.68 forecast in April. Catch up with the latest research.
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Acquisition
3 Risks of Influencer Marketing
When it comes to influencer marketing, the pay off can be big, but so can the risks.
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Acquisition
Four Steps for Better Content Marketing
Planning and generating content that converts leads into customers is no easy feat, even for the most seasoned marketers.
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Digital
Cleese and Offerman See the Funny Side of Content Marketing
It’s never a good thing to take yourself too seriously. Content Marketing World made sure that attendees had a chance to laugh, with keynotes by John Cleese and Nick Offerman.